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Statistics

In order to create compelling content and move voters with your message, it's important to know what issues matter to them. The Internet has become a revolutionary tool in analyzing voters' interests and beliefs. The ability to track visitors' movements throughout the site and poll them allows campaigns to gather vital voter data that can help shape the campaign's message around the interests that matter.

Campaign Spark's backend system includes a proprietary statistics tool that allows the campaign to review traffic statistics. The software tracks the popularity of umbrella issues and also provides specific page view metrics. The date range can be manipulated to provide snapshots of months or down-to-the-hour statistics.

Coupling this powerful statistics tool with the flexibility of Campaign Spark's Content Management System allows you to quickly react to voters' interests, by posting and highlighting the content that interests them the most. The statistics tool allows your campaign to base message decisions on data and not hunches.

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